1e com started as a simple idea: give Pakistan's cricket fans and sports bettors a platform that actually works for them — local payments, real-time odds and a product that does not feel like an afterthought designed for a different market.
1e com was founded by a team of people who understood firsthand the frustrations that Pakistan players faced when using international betting and casino platforms. Currency conversions that quietly ate into winnings. Payment methods that simply did not exist in Pakistan listed as the primary options. Cricket markets with barely enough depth to cover a PSL match winner — let alone in-play over-by-over betting.
The answer was to build something from scratch with Pakistan as the primary focus, not a secondary market. That meant integrating JazzCash, Easypaisa and Raast from day one — not as an afterthought bolt-on, but as core infrastructure. It meant building the cricket sportsbook with the kind of market depth that Pakistan cricket fans actually want: PSL in-play, T20 internationals, ball-by-ball odds, fall of next wicket, top batsman across every major format.
The live casino followed — roulette, baccarat, blackjack and game shows with professional dealers, all accessible from the same 1e com account and balance. The mobile app came next, built to handle in-play cricket on the kind of network conditions that are common across Pakistan, not just the broadband speeds you find in major European cities. Today 1e com serves hundreds of thousands of players across Pakistan and continues to grow because the product genuinely fits the people using it.
To give every Pakistan player — whether they follow PSL religiously, enjoy a weekly football accumulator or prefer an evening at the live casino tables — a single, well-built platform that respects their time, pays out in PKR and actually works on their phone. No unnecessary friction. No hidden conversion fees. No market depth that runs dry when a match gets interesting.
To be the platform Pakistan players recommend to their friends without hesitation — because the odds are fair, the withdrawals arrive quickly and the experience on a mid-range Android phone during a PSL evening feels as smooth as it does on a desktop. We measure success by how many players come back the next day, not just how many sign up today.
Every feature on 1e com was built around a specific pain point that Pakistan players had with existing platforms. Here is what we focused on.
PSL, T20 internationals, ODIs and Tests are all covered with 40+ markets per match. In-play odds update ball by ball so you can react to what is actually happening on the pitch rather than waiting for the next pre-match update.
Both JazzCash and Easypaisa are deeply integrated — not just listed as options. Deposits are near-instant and withdrawals typically arrive in your mobile wallet within minutes. No conversion fees, everything stays in PKR throughout.
Live roulette, live baccarat, live blackjack and a range of game shows with professional dealers. All accessible from the same 1e com account — no separate login, no separate wallet, no separate app required.
The 1e com app is built to perform on the mobile networks and device hardware common in Pakistan. Live cricket markets load quickly, the interface stays responsive under load and the whole experience is designed around thumb-friendly navigation.
All accounts are SSL encrypted. Settlement is automatic and transparent — bets resolve the moment results are confirmed, with no manual delays. Your balance and bet history are always visible in real time from your account dashboard.
When something goes wrong — a deposit query, a settlement question, a withdrawal that needs following up — there is a support team that knows the Pakistan context. No generic scripted responses to issues that are clearly local in nature.
Every decision at 1e com — from which payment methods to integrate, to how fast in-play odds should refresh — comes back to these core values.
Responsible Gaming: 1e com takes player wellbeing seriously. Deposit limits, session reminders and self-exclusion tools are built into every account. Betting at 1e com is for adults aged 18 and above, and we actively encourage every player to set a personal budget before they start.
Every product decision starts with the question: does this make things better for the player? If the answer is no, it does not ship. This sounds simple but it is easy to lose sight of when moving fast — we try hard not to.
Odds margins, withdrawal timeframes, deposit limits — all of it is stated clearly, upfront. No fine print that suddenly surfaces when a player tries to withdraw. What you see when you deposit is what you get when you cash out.
Waiting three days for a withdrawal is not acceptable. Neither is a live cricket market that freezes during a tense final over. Speed — in payments, in odds updates, in support responses — is one of the most basic ways a platform shows respect for its players.
Not local in the marketing sense — local in the product sense. JazzCash, Easypaisa and Raast are core infrastructure, not marketing copy. PSL markets are built with the kind of depth that cricket fans in Karachi, Lahore and Islamabad actually want to bet on.
The 1e com platform today is meaningfully better than it was a year ago, and it will be better again in a year's time. Player feedback directly influences what gets built next — the roadmap is shaped by the people actually using the product.
From a focused cricket sportsbook to a full betting and casino platform — here is how 1e com has developed over the years.
Growth at 1e com has always been player-led. New features launch when they are genuinely ready — not when a marketing calendar demands them. That approach has taken longer in some areas, but it means that when something ships on 1e com, it actually works for Pakistan players from day one rather than requiring months of post-launch fixes.
The platform goes live with a focused cricket sportsbook covering PSL, T20 internationals and ODIs. JazzCash and Easypaisa integration is live from day one. Core in-play markets available for all major Pakistan cricket fixtures.
The sportsbook expands to cover football — EPL, Champions League, La Liga — alongside esports titles including CS2, Dota 2 and Valorant. Total sports coverage reaches 30+ with 500+ daily betting events.
Live baccarat, roulette, blackjack and game shows with professional dealers launch under the same 1e com account. Players can switch between sports betting and live casino without transferring funds or changing platforms.
The 1e com app launches for both Android and iOS, optimised specifically for Pakistan network conditions and device hardware. Push notifications for live matches, faster in-play market loading and biometric account login are core features.
1e com serves over 500,000 registered players across Pakistan. Raast support added alongside JazzCash and Easypaisa. The platform continues expanding market depth, improving withdrawal speeds and building new features based directly on player feedback.
Behind the platform is a team of product builders, cricket fans, payments specialists and player support staff who care about getting this right for Pakistan players.
Designs and builds every part of the 1e com experience — from the bet slip to the live casino interface to the account dashboard. Focus is always on clarity and speed for Pakistan players.
A dedicated trading team manages live cricket and sports odds. During PSL, this team works through every session to ensure in-play markets are live, competitive and correctly settled.
Manages all PKR payment infrastructure including JazzCash, Easypaisa and Raast. Responsible for ensuring deposits process instantly and withdrawals clear quickly for every player.
Available around the clock to help with account queries, deposit questions and withdrawal follow-ups. Support staff are familiar with Pakistan-specific payment and cricket contexts — no generic scripted responses.
Pakistan has a passionate and knowledgeable sports betting community, particularly around cricket. The level of analysis that goes into a PSL match — pitch conditions, batting lineup depth, powerplay specialists, death bowling records in specific venues — is genuinely impressive. What Pakistan players have historically lacked is a platform that matched their knowledge with equivalent market depth. 1e com was built to close that gap.
When a player on 1e com places a bet on the fall of the next wicket during a PSL fixture, they are accessing a live market that adjusts continuously based on the partnership at the crease, the bowler coming in and the required run rate. This kind of deep in-play cricket betting was the starting point for 1e com, and it remains the product we are most proud of. The football and esports coverage came later, but cricket is and will remain the heart of what we do.
On the payments side, we cannot overstate how important getting this right was for 1e com. Pakistan players have spent years dealing with platforms where the withdrawal process involved unexplained delays, hidden minimum amounts and support teams that did not understand why a JazzCash transaction might show as pending versus failed. We redesigned the entire payments flow from scratch. JazzCash and Easypaisa withdrawals go through our local payments infrastructure directly, which is why they typically settle in minutes rather than hours. We treat payment speed as a product quality metric, not just an operational target.
The live casino came about because our cricket betting players kept asking for it. They wanted a place to spend an evening when there was no match on — and they did not want to switch to a completely different platform to do it. Live baccarat, roulette and game shows now sit alongside the sportsbook within the same 1e com account, funded from the same PKR balance. You can watch Pakistan batting in a T20 in one browser tab and sit at a live baccarat table in another, both funded from the same wallet without any transfer steps.
The 1e com mobile app is a significant part of how most of our players interact with the platform on a daily basis. Pakistan is a mobile-first country — most people access the internet primarily through their phone, often on 4G networks rather than fixed broadband. We built the app with that in mind. Market pages load fast on a 4G connection. The bet slip is easy to use with one hand. The live casino streams at a quality that works comfortably on a mobile data connection without constantly buffering. These might sound like small details but they are what make the difference between an app people use daily and one they delete after a week.
We are also honest about responsible gaming in a way that some platforms are not. Deposit limits, self-exclusion and session time notifications are tools we actively want our players to use. Betting should enhance the enjoyment of watching sport — it should not become a financial or personal stress. Our responsible gaming tools are accessible from your account settings without needing to contact support. If you ever feel your betting habits are getting difficult to manage, please use them. The 1e com platform is designed for adults who bet for entertainment within budgets they can comfortably afford.
If you have not yet tried 1e com, we invite you to register and explore the platform. Set up your JazzCash or Easypaisa connection, browse the cricket markets, check the live casino tables and see for yourself whether what we have built actually delivers on what we have described here. We are confident it will — and if it does not in any area, the feedback link is on every page because we are genuinely still building and improving every week.
Register free, deposit in PKR via JazzCash or Easypaisa, and start betting on PSL cricket, live casino and 30+ sports — all from one account on Pakistan's most complete betting and casino platform.